Business Evaluation For Fresh Juice Assignment Example | Topics and Well Written Essays - 2500 words

Business Evaluation For Fresh Juice - Assignment Example Fresh Juice, as the product name, will be a refreshing agent for the tired customers and it will entail strong fruit values that will provide high energy to the customers. Correspondingly, this study intends to provide a business evaluation and feasibility report in relation to the business idea of ‘Fresh’ juice in the market. Furthermore, the report intends to incorporate in the feasibility part business model evaluation, industry considerations, marketing strategy and operational strategy assessment along with a personal reflection section. Business Model Business model canvas facilitates to have an in-depth understanding of the dimensions needed to be analysed for deriving information regarding the future prospects of the product. In accordance with the business model canvas, it is determined that it represents a strategic management mechanism along with entrepreneurial tool. It is essentially used in the business model design and invention among others (Business Mode l Foundry, 2013). The detailed constituents of business model canvas have been briefly explained hereunder with reference the business of ‘Fresh’. Key Partners In relation to the key partners for Fresh, it can be affirmed that the prudent relationship with them fosters promotion of the product at large. In order to promote the business, the key partners being selected and their advantages have been discussed below. The Universities: In keeping with the universities as a partner, it can be said that as the key target audience of Fresh would be students thus universities consent and support will be valuable to proposer the business. It can be affirmed that with the consumption of juice offered by Fresh, the students will be able to gain valuable strength and they will be refreshed as well by a considerable extent. The students within the universities are primary required to possess more concentration and energy in order to participate in various college activities along w ith addressing the educational pressures in the midst of the competitive scenario. Herein, Fresh juice can act as a refresher for them to change their mood and provide them renewed vigour instantly. Freundcontainer.com: This organisation is one of the America’s leading suppliers of packaging along with industrial supplies. Partnership with this particular company will enable to get the materials associated with the products at a reasonable cost. Moreover, relationship with this company will ensure the availability of quality products within applied time frame (Freund Container & Supply, 2013). Sunseedorganics.co.uk: Owing to the fact that ‘Fresh’ has concentrated upon the mission of providing organic fruits and vegetables as the ingredients of juice, the company Sunseed Organics will be a better choice. This organisation is regarded as one of the leading providers of organic fruits and vegetables (Sunseed Organics, 2012). Fluidbranding.com: The organisation is an experienced and professional merchandise supplier that provides innovative ideas and concepts pertaining to the promotion of a product. Thus, this partner

Compare and contrast leadership and management styles. How does your Essay

Compare and contrast leadership and management styles. How does your answer help create an ethical environment - Essay Example As a function of such a definition, the reader can and should understand the management style as more of a nuts and bolts approach that tends to be somewhat formulaic and rigid whereas leadership engenders the unique ability to mold and integrate with changes as a means of seeking the best path. It is further important to understand that such a level of approach does not specify one or the other must be engaged upon. As such, it is possible and desirable for an individual to accomplish both of these styles of oversight in order to be an effective vehicle for change within a given institution. Although not all individuals can fulfill the requirements of each of these categories, the individual that does is able to see from both perspectives and seek to direct the firm/group/ or entity in the most appropriate way. With regards to ethics, the leadership and management styles play an integral role in determining the priorities of the given individual. One could even argue that ethics violations only spring from management styles if and when the management style is engrained within the company’s culture. This is due to the fact that management styles are almost always formulaic and required attributes that the individual most ascribe to in order to meet the standards of the organization or group he/she is representing to the employees. Conversely, leadership styles fall prey much more easily to ethical violations due to the fact that these are almost always more innately tied to the ability of the individual to incorporate what they heave learned from past experience, as well as their own personality into the change mechanism they are attempting to integrate with. In order to create an ethical environment, it is incumbent upon the culture and oversight mechanisms of the firm to seek to in still a strong level of ethics into the management styles that they engender with the leadership. In such a way, ethical decision making and

Pearl Harbor and September Attacks Essay Example for Free

Pearl Harbor and September Attacks Essay The Pearl Harbor and the September 11 attack are two events that changed the United States to a great deal. December 7th 1941 and September 11th 2001 are two dark days that will never be forgotten in the history of the United States. They are the two major attacks against the United States that have occurred in history. Although the intentions of the enemy in both cases were to tear the United States apart, the responses by the administration have resulted into the opposite. Although many innocent lives were lost in both attacks, it is important to note that the attacks left the people of America more united and more prepared for future attacks. However, the most important issue that has come into the picture as a result of the two attacks is the effectiveness of the United States intelligence. Immediately after the infamous 9/11 attack, many commentators linked the attack to the Pearl Harbor attack. There have been arguments that there are similarities in intelligence failures when the two attacks are compared. Commentators have claimed that just as the United States was not prepared for the Pearl Harbor attack in the Second World War, it failed to defend itself against attack by terrorists leading to the infamous September 11 attack (Griffin, 2004). It is not a surprise that the two events are similar in many ways. They were both surprise attacks which had far reaching national and international implications in relation to the United States intelligence community. This is despite the fact that the happening of the two events took place over half a century apart. However, the actors in the surprise attack, the motives, sequence of events and the consequences of the two attacks are different. In both attacks, the United States intelligent community has been accused of ignoring signs prior to the attack that could have been essential in protecting the Americans against the attacks. Despite there being visible warning signs, the intelligence has maintained that the two events were unanticipated. There is no doubt that before the Pearl Harbor attack, the relationship between Japan and the United States had gone sour. President Roosevelt’s administration had placed embargos against Japan and had supported China against the Japanese. The economic sanctions had affected the Japanese economy and they had no option but to destroy the American fleets. The Japanese intention was to seize American lands in the Far East which would force Roosevelt’s administration to negotiate a settlement. Although the American administration recognized the magnitude of the crisis with the Asian power, they did not anticipate any danger of attack until it was too late. The intelligence made a wrong assumption that the Japanese did not have military ability or economic power to attack the United States. Unfortunately, the Japanese proved them wrong by attacking Pearl Harbor and shattered the United States plans in the pacific (Borch, 2003). In the September 11 attack, the warning signs were even clearer. There were various studies that had concluded that the war against terrorism by the United States towards the end of the 20th century made it clear that it was certain the United States would have a major terrorist attack. In the 1990s, the United States was involved in war against terrorist groups such as al Qaeda and retaliation was not unexpected. The 1995 and 1996 attacks in Riyadh and Dhahran respectively and the august 1998 attacks on American embassies in East Africa by the al Qaeda were clear signs that the continental America would certainly suffer terrorists attack. The American response to the attack by bombing suspected al Qaeda bases in Afghanistan and Sudan should have also been carried out with necessary caution. Moreover, the al Qaeda leader Osama bin Laden had declared his commitment to launching an attack against the Americans in 1998 while Bush’s administration had published the political agendas of Taliban in Afghanistan, its alliance with al Qaeda and their terror campaign against the United States in 1999 (Tobias Foxman, 2003). When the intelligence pertaining to the attacks is considered, technological advancement comes into the picture. In both incidences of attack, the technology used by the enemy surprised the United States intelligence community. The enemies in both attacks maximized the use of technology against the Americans to the surprise of the intelligence. The technological surprise in this case is the manner in which the enemy used a hardware that made it difficult or impossible for quick counter attack by the efficient United States military. In this case, the United States intelligent community was beaten in their own game. In the Pearl Harbor attack, the Japanese efficiently demonstrated the full abilities of aerial attacks by integrating new aviation in their military attack. They were able to contract the torpedo that could operate in the shallow waters very efficiently. Although aviation technology was not a secret in the Second World War, the Americans were surprised by the ability of the Japanese to incorporate the technology so efficiently and perfect their military powers. This made it impossible for the US’s intelligence to estimate the magnitude of the threat by the Japanese because they were unaware of their technological abilities (Borch, 2003). Similarly, although the use of passenger plane for suicidal missions was not a new phenomenon, the September 11 terrorist attack also achieved technological surprise. It is interesting to note how the al Qaeda utilized modern technology and globalization of the world to plan and execute their attack. They were able to easily launch their attack without the use of conventional hardware and expertise that could have been used for intercontinental attack. The al Qaeda had operatives in all parts of the world including the United States with well established communication networks to the surprise of the US intelligence. They used the internet, satellite telephones and international money transfer in the United States and other parts of the world without attracting any attention (Griffin, 2004). There is no doubt therefore, technology played an important role in the Pearl Harbor and September 11 attack. However, there are two surprising aspects of technology use in the two attacks. First, the technology used in the Pearl Harbor as well as the September 11 attack was not new or a secret. The technology was actually well known if not used by the United States security systems prior to the attack. Secondly, the United States had been the greatest beneficiary of technological advancement in the 20th century and had the leading experts in the development and harnessing technological development. However, they were unaware of the desperation of their enemies which prompted creativity. Thus they underestimated the capability and determinations of the enemy to circumvent their technological superiority and launch a technological surprise (Hulnick, 2004). It is also surprising to note how the enemy exploited the structural vulnerability of the United States defense and intelligence to launch their attack. The confusion between the US Army and the US Navy created by the war warning to the military in Hawaii from Washington prior to Pearl Harbor attack exposed the vulnerability of the United States military intelligence giving the enemy a room for surprise attack. The army concentrated on guarding the aircrafts and ammunitions against possibility of sabotage while the navy thought that the alert had prompted vigilance in air patrols by the army. While the army was guarding the aircrafts and ammunitions, they thought that the naval intelligence was monitoring the Japanese fleets. The army did not realize that the US Navy had lost track of the enemy leading to the surprise attack. The structural vulnerability was evident when the army and the navy operating on Oahu did to clear the air on the responsibility of each group. Even if both the Naval and Army officials cooperated to guard the island, there were no efficient structures to disseminate the intelligence information collected to the respective commanders. Although there is no evidence of the Japanese knowledge on the structural weaknesses of the United States military, there is no doubt that the structural and organizational vulnerability is an important lesson from the Pearl Harbor attack (Borch, 2003). Though at a different level, the organization weaknesses in the United States intelligent service and security systems prior to the September 11 attack may have increased the vulnerability of the United States, the military had a unified command outside the United States such as in the gulf war, but that was not the case in the continental America. The department of defense and the CIA concentrated on external threat while the FBI focused on crimes within the United States. The terrorists could have realized the structural weakness in the intelligence service. Moreover, security in the international airports all over the United States was under the responsibility of the airport management and airline companies who hired private security firms. In other words, other than concentrating on the structural and organizational solutions to the current problems, the United States intelligence concentrated on technological solutions which possibly resulted into the two attacks (Hufschmid, 2002). There is no doubt that the September 11 terrorist attack and the Pearl Harbor attack had numerous effects on the United States intelligence and society. More importantly, the two events changed the United States interests in the world affairs. The isolationism policies of the United States were abandoned after the Pearl Harbor attacks while the Bush administration took punitive measures against terrorists. Although after every attack, there was an improvement in the United States intelligence, it is important to put in proper mechanisms that would not result into a repeat of yesteryears mistakes. The US intelligence should be aware of the desperation of their enemies irrespective of their economic and military abilities. This will enable the integration of the intelligent community in the United States into an effective organizational structure that aid collaboration. This will go a long way in eliminating the mentality of technological solutions to the security threats facing the continental America and the world.

The Importance Of Organizational Structure And Power And Communication Lines Business Essay

The Importance Of Organizational Structure And Power And Communication Lines Business Essay Organizational structure refers to the general level, an organization in which its power and communication lines, and the allocation of rights and obligations. Organizational structure determines the manner and extent of the role, powers and devolution of responsibilities, control and coordination of information, and how to manage flows between levels.  A structure depends entirely on the organizations goals and choices to achieve these strategies. In a centralized structure, decision-making power concentrated in the upper management and strict control of the department and in the exercise. In the decentralized structure, the allocation of decision-making and the various departments and sectors have different degrees of autonomy. The importance of including an organizational structure to help business owners, CEOs and entrepreneurs to the conceptualization, visualization, hierarchical system is to build their organization and implementation. For example, a part of the organizational structure, including: command, control, departmentalization, span the distribution of power, height, and organizations. The first is the command system is a chain of command involved in the organizational structure, identify and define: jobs, who make decisions and who is responsible for various duties. The second is to control the amplitude is the control of the staff to identify and quantify the actual amount of supervision of the manager. The third is in the department of a departments organizational structure is divided into functional departments (such as sales) by the specific task of structural parts. Determine which activities, tasks and talents will be grouped in order to achieve the best goal of the origin of the so-called process of the department. Fourth, the power distribution authority is deciding whether to allocate decision-making power concentrated in a few high-level bureaucrats often to see the number of shares and the closet or the tasks of various departments and their corresponding decentralized authority. The fifth is a high degree of organization is the organization defined the high many departments, departments, and the highest level between the layers and the tissue level is the lowest 1.2 Body Jia Jia   company   is a one-stop event management company dedicated to providing our customers the best choice at competitive prices. All you can expect to experience an unforgettable event, we customize and perfect just for your company annual dinner, theme parties, product launches, family days, company outing,   show , and other . Event management is a project management application to create and festivals, activities and the development of the meeting. Event management studies involving the complexity of the brand, target audience, develop the event concept, logistics planning and coordination before the actual implementation, the way the event the technical issues. Hindsight, and to ensure return on investment, has become a major industry event-driven process. My company name is Jia Jia .Jia Jia company   is a one-stop event management company . We customize and perfect just for your company annual dinner,   product launches and family days. When the time at the dinner, we company will prepared many activity for example live entertainment show, professional emcee or TV personality emcee , Mobile Disco and Deejay Services, Mobile Karaoke Services , Sound Lighting System Rental , Sourcing of Corporate Gift as door gift , Theme Party Suggestion, Special Design Backdrop Ballroom Decoration, Game   Show, Venue Booking, Event Coordination ,Ballroom Decoration. When the time at the   exhibition display system, conference and exhibition services .We provide conference and exhibition services, conference and exhibition display services, conference and exhibition display system, conference and exhibition design services, exhibition booth rental services, exhibition shell scheme system, conference and exhibition equipment and   penal system, exhibition truss display system, exhibition pop up display system, exhibition roll up banner stand and exhibition furniture rental system . When at the family party we will prepared activity   for example Tele-match Games with 4 tracks this need   7 to 10 games for adults and 4 to 5 games for children . Childrens contest is coloring contest and drawing contest . We also have help   prepared food and beverages for example packed food and buffet . In my company department have marketing departments and Human Resources, Finance and Operations. These departments is very important for a company and control the company. Marketing Department is responsible for promoting the use of our services, human resources tend to control the main staff resources. Financial sector, it obtained the coordination and management of financial resources. Combined to provide services directly related to business activities. They also have an important role in our company. In organizational structure have four type is entrepreneurial structure ,functional structure , divisional structure and matrix structure. Definition   matrix structure is employees are features and products. This structure can combine the best of these two independent structures. Definition functional structure within the organization for employees of specific job . Definition divisional structure is classify into three areas: product, market, and geographic. Definition entrepreneurial structure is restructuring and entrepreneurial activities, management and the appropriate procedures to obtain the necessary flexibility, speed, creativity and dynamic role in a specific profit opportunities . Functional organization is built around job function. This type of business structure for small to medium sized enterprises do not have the product or   production requirements of a wide range of uses. Matrix   structure is organized, as its name indicates, by area or region. Each area is full of its own entity, with the goal line in the enterprises overall goals. Usually have a regional manager of the operations, who reports to the headquarters, but otherwise full responsibility for the regional units. Chart above shows the geographical structure of a North American example. The same can be applied in the international arena, in the mainland or subcontinents the division. Car manufacturers and multinational fast food chains tend to follow the corporate organizational structure. In some cases, the product will remain unchanged, all regions, while in other cases, a product may be slightly modified or new products to meet local needs. Divisional structure lend well to organizations such as department stores and supermarkets. When these organizations operate in multiple areas, geographic and product mix between the organizational structure is appropriate. Entrepreneurial   structure is often a medium-sized and large organizations, have sufficient resources to the proper use of the structure. My company is a medium size. My company use structure is functional structure   , because it has a very clear chart department for medium-sized companies. My organization have three event only , so you can easily control the use of the functional structure. Here is my companys structure:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Functional structure I choose this structure reason is skills development, coherent chain, quick decision-making, qualified supervision, professional results . Advantages of functional structure Skills development is a function of the organizational structure of the benefit is that its a positive atmosphere to provide for skills development. As a function of the structure group of people requires skills performing similar tasks, or a more experienced team members as a good example and mentor less experienced individuals. This resulted in sustained growth, from simple daily communication organization development, and special seminars or workshops without dependence, improve the quality of a department to carry out. Coherent chain of command is the functional structure of an organization to establish a very specific chain of command. For example, a photo and graphic design department may belong to the visual arts department of a large company a market in a department under the Ministrys jurisdiction. A clear chain of command is important because it creates the standard operating procedures, the establishment and strengthening of accountability consequences. In turn, the productivity in a more professional basis.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Quick decision-making functions in the organization structure, you can speed up the decision-making process. Typically, group decision making can be slow, because the different perspectives involved projects. Although people still have different functional structure of the angle, similar to the professional and educational background to provide more in common than not, in theory, decision-making process has become easier to navigate. In addition, the level of benefit more streamlined decision-making authority, which requires far less than most of the time consideration. Qualified supervision is the functional structure for the participants with a very specific career ladder. Therefore, the individual to achieve a supervisory role more likely to have had the task, they are assessing the experience of their staff. This allows them to better understand and credibility, they make evaluations and allow them to provide more constructive feedback, because they have a personal assessment of the implementation of the work to be first-hand knowledge. Professional results is because everyone is in the functional structure of work in an area of à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹expertise with peers similar , their contribution to the overall objectives of the company or organization will be more professional. Different members of the team greatly in different capacities as a graphic designer, worked in the functional structure of group members in similar areas of expertise, and can push each other to a higher realm of copy. As the saying goes, steel mill steel, colleagues in the function and structure can enhance each others skills. Disadvantages of functional structure , the functions are independent, in any area beyond its own capabilities to understand or care staff rarely caused. This does not make a whole company and its future prospects. This separation caused by communication and full cooperation and coordination of some of the obstacles, individual focus not a companys business focus, there is no way the structure of things as a company, every process in different functional areas and professional of the function is not allowed in the field of management of the Company or other specific areas of broad prospects. 1.3 Conclusion The reason of choosing this function is structure skills development. It is a function of the organizational structure of the benefit is that its a positive atmosphere to provide for skills development. Quick decision-making functions in the organization structure, you can speed up the decision-making process. In my recommendation on countering the weakness is add more activities or party and annual dinner for all department and all employee held this activities can improve the relationship among employees

The brain :: essays research papers

Occipital, Frontal, and Temporal Lobes The occipital lobes are the center of our visual perception system. They are not particularly vulnerable to injury because of their location at the back of the brain, although any significant trauma to the brain could produce subtle changes to our visual-perceptual system, such as visual field defects and scotomas. The Peristriate region of the occipital lobe is involved in visuospatial processing, discrimination of movement and color discrimination (Westmoreland et al., 1994). Damage to one side of the occipital lobe causes homonomous loss of vision with exactly the same "field cut" in both eyes. Disorders of the occipital lobe can cause visual hallucinations and illusions. Visual hallucinations (visual images with no external stimuli) can be caused by lesions to the occipital region or temporal lobe seizures. Visual illusions (distorted perceptions) can take the form of objects appearing larger or smaller than they actually are, objects lacking color or objects having abn ormal coloring. Lesions in the parietal-temporal-occipital association area can cause word blindness with writing impairments (alexia and agraphia) (Kandel, Schwartz & Jessell, 1991). Frontal Lobe The Frontal Lobe is responsible for cognition and memory. The prefrontal area gives one the ability to concentrate, judgment and inhibition as well as personality and emotional traits. The premotor area is responsible for storage of voluntary activities and motor patterns. The motor area provides voluntary motor activity. Language is a motor speech. Temporal Lobe Location of the temporal lobe is near the temples just above the ear canal. Functions of the temporal lobe are to: Control hearing; from birth a baby can hear completely. The temporal lobe in the brain is fully developed before the baby is born. Language use; talking is very closely linked to hearing, and since people can hear they react by using language as means of communication. Emotions, especially fear plays a part in this role. Some complex aspects of vision, including the ability to see patterns such as faces. When the temporal lobe is damaged it causes:  · Deficits or limitations in understanding and comprehending spoken words  · May cause a lack of fear if the emotional responses are no longer working (a person seeing a snake may not be afraid because they don’t understand what the object even is)

Characteristics and behaviors of an effective counselor Essay -- Psych

Characteristics and Behaviors of Effective Counseling The purpose of this paper is to analyze counselor behaviors and characteristics utilizing a case study from the COUN 6100 learning resources (n.d.). The first section will include aspects of the counselor’s responses I find to be effective. The next will examine areas where I see the counselor’s interactions as ineffective. The final section will feature an overview of how the factors in the preceding sections might impact the case study session. Effective Characteristics and Behaviors Levitt (2001) stresses active listening as a key element of successful counseling interactions. This listening style includes a number of verbal and nonverbal skills that give the client a sense of being heard and understood (Cooper, 2010). I was only able to analyze the verbal aspects of the counselor’s interactions due to the nature of the case study. The counselor in this scenario does a good job of asking several open questions and paraphrasing the client’s thoughts. An example of an open question is when he says, â€Å"Tell me about what anger issues look like for you.† This gave more control to the client and elicited specific information to deepen the conversation (Cooper, 2010). There is a time in the scenario when the counselor suggests that the client’s wife come to the session, despite the client’s earlier comments about his wish to focus on himself. The counselor realizes his mistake and apologizes to the client immediately. He then reflects on how that exchange might have felt, which is validated by the client. This could be effective in strengthening their relationship. The summary is another important way for the counselor to help the client organize key thoughts, feelings and... ...tentiveness, I think that the therapeutic relationship started in this scenario can be productive. References Cooper, J.B. (2010). Counseling microskills. In B.T. Erford (Ed.), Orientations to the Counseling Profession: Advocacy, ethics, and essential professional foundations (pp.148-162). New Jersey: Pearson. Levitt, D. (2001). Active Listening and Counselor Self-Efficacy: Emphasis on One Microskill in Beginning Counselor Training. Clinical Supervisor, 20(2), 101. Tape Transcript. (n.d.). [Learning resource]. Retrieved from http://sylvan.live.ecollege.com/ec/courses/76294/CRS-WUPSYC6205-6211712/6100_Wk_5_Tape_Transcript_1.26.10.doc Sheperis, D.S. and Ellis, C.M., (2010). The counseling process. In B.T. Erford (Ed.), Orientations to the Counseling Profession: Advocacy, ethics, and essential professional foundations (pp.124-147). New Jersey: Pearson.

Renaissance Medicine and Medical Practices Essay

In the beginning of the Elizabethan Era medicine was the beginning of advancements. During the Renaissance, disease was a big problem. Medicine was not as advanced as it is today, but being discovered from witchcraft and superstitions, to cures for the sick. Medicine was not advanced then so the citizens looked for cure from the â€Å"witches† and their beliefs just led them to their deaths. Religious citizens prayed, or consumed blood from someone else as they believed to contain the soul of the deceased. â€Å"†¦. octors sought for explanations [for illnesses] in the stars rather than in the blood stream and preferred magical to clinical experiment. † (Netzley 70). They believed the illness or sickness was spiritual rather than from the body. Superstitions were a big thing in this era. â€Å"Black Death† a plague that spread in Florence in 1348 was believed to be punishment from God. As medicine was being discovered the new knowledge was slowly being accepted by the citizens. Medicine discovered by the Europeans was not as accurate though. As time passed, medicine was then based on Aristotle ideas; on four humors in the body. They are blood, phlegm, yellow bile, and black bile; which determine the imbalance and were thought to be related to their personality. Leonardo Da Vinci had sketched accurate anatomies at which influenced medicine studies. â€Å"that his ideas were familiar to the scientific environment in which he found himself,†¦ the likelihood is that Leonardo’s thoughts was important landmark in the development of scientific ideas,† (Walker 94). Eventually the Hippocrates studies were discovered, they had lived in B. C. era. Their studies were used for comparison at which proved their discoveries and solutions wrong and the Hippocrates were very accurate as they had sketched the structures and their thoughts on how the human body functioned which led them to new discoveries. There were many medical practices that were believed to cure the person and in contrary some made them more sick or led them to death, Bloodletting was a popular practice done at which they would cut the patients artery on their arm or sometimes both arms, and were bled until they felt drowsy which was consider to be when the felt â€Å"better†. This practice sometimes was done too often the patient would simply die of lack of blood supply. The medical practice of the four humors determined imbalance in patients. In order to diagnose the doctors would check patient’s pulse and urine; looking as color and smell. The remedy or are used where herbs and spices. Spices were believed to balance the humors rated on a scale from hotness, coldness and wetness. â€Å"Renaissance doctors . . . . . followed the traditional herbal medicine practiced throughout the Middle Ages† (Walker 96). Most common used herb was the theriac for medicinal recipes, an antidote for poison. Cinnamon and pepper were two spices commonly used and were rated hottest. Surgeries were not very popular and were rarely ever done, in small towns the barbers will be the surgeon as they couldn’t afford to pay a qualified doctor. Medicine advanced through the years till today, but the Renaissance era seemed to be the discovery of new medicine that help cure the sick. Never less did they learn more about the human and animal body but discovered diseases and several cures for them.